Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
When I started in the conference business it was a common recommendation that when putting together a program, get as many user stories or case
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
To open the New Year, I am thrilled to get Michelle Bruno’s perspective on the experience of a decision-maker attendee. She’s a good friend and
I recently read an article in Convene which captured the mistakes that were made during a two-year effort to launch a content marketing event
The recent revelations of misbehavior by different individuals and organizations has got me thinking about human nature more broadly. For each of us there’s a
Like many others, as a consumer I’ve come to pay attention to my email inbox in terms of what attracts me to open a message
Most people in business are followers. They are the people will neither create anything nor be the first to jump opportunistically on a new
