Idiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
I have a few event launches under my belt, having been in the business for the past 28 years. Many elements of a launch are
I’ve worked with many confident people and, as is true with other Type A’s, I’ve had the occasion to clash with some of them. There
The more attention you can commit to things, the more value you will derive. Unfortunately, it’s not a matter of awareness; attention spans are now
Most of the sales people who I know have lots of confidence. With some, it might even border on arrogance. Confidence is a critical attribute
While on a recent a business trip, I continued reading a book, The Magic of Thinking Big, that I had first started reading a number
The secret to success is the ability to stand in another person’s shoes. That’s particularly true if you are trying to do business with that
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.