Idiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Many of my publisher clients offering events have found that one of the main hurdles they face when launching an event is the challenge of
Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
To open the New Year, I am thrilled to get Michelle Bruno’s perspective on the experience of a decision-maker attendee. She’s a good friend and
Like many others, as a consumer I’ve come to pay attention to my email inbox in terms of what attracts me to open a message
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Recently a number of my industry colleagues have had to make decisions about whether or not to cancel their events which were struggling. In my