Idiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
I have a few event launches under my belt, having been in the business for the past 28 years. Many elements of a launch are
Most of the sales people who I know have lots of confidence. With some, it might even border on arrogance. Confidence is a critical attribute
As it turns out, creating an event blueprint is pretty simple – at least in theory. These are the key components: Idea You need
Many of my publisher clients offering events have found that one of the main hurdles they face when launching an event is the challenge of
The secret to success is the ability to stand in another person’s shoes. That’s particularly true if you are trying to do business with that
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
Imagine that you’ve missed another attendee goal for an event. Or, possibly worse, your attendee revenue number is short of the target. Why? Some
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much