Six things that you must do between shows
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of a pause. 1. Clean your database You’d be shocked how many event companies don’t ‘sanitize’ their contact lists on a regular basis. Cleaning out the bounced emails and returned mail (if you […]
Is There an Attendee Acquisition Disaster in Your Future?
Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve concluded that the author is right for the most part, if you have a solid data strategy. But if you don’t, welcome to the nightmare. Why? If you follow good […]