Idiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save – register today! Early bird pricing extended! High-level content at ABC Conference! Elite Expertise at XYZ Summit! Breaking News: XYZ to keynote Acme Conference You may ask why I […]
Six steps to avoid event marketing disaster
Can your events marketing staff pivot away from disaster toward success? For most event companies, the answer is mostly no. They have staffs that were trained by ‘the book’ and struggle with the proper and timely response to negative results, often persisting with plans that are not working. Or, as the event looms ever closer, […]