Given that it’s summer, I’ve had a chance to catch up on some reading.
Most recently, I enjoyed an article by Phil Fersht, CEO and Chief Analyst at HFS Research, discussing how we, as ‘doers’ and ‘producers’, are evaluated.
The post speaks for itself, but there may be readers who belong to one of my three event personas who may wonder as to how they are being measured. I remember there were times in the past that I was unclear as to how I was being evaluated, particularly with regards to non-financial evaluation criteria.
Here are Phil’s non-P&L attributes:
- Which customers have you delighted recently?
- What new relationships have you made that add value to our business?
- What work have you done that excited people inside and outside of the business?
- How are have you helped energize your colleagues, exciting them with new ideas?
- How have you added value to new business wins?
- How have you contributed to new initiatives that improve productivity and effectiveness?
Here’s the interesting part of these attributes: it doesn’t really matter which ‘persona’ you are. Regardless of type, you should hold yourself accountable for all of them. And, even if they are not explicitly called out, you should presume that those for whom you work consider them as important outcomes of your efforts. Whether or not you ‘perform’ could mean the difference between staying where you are (or perhaps being let go) or getting that next promotion.
So, where do you stand?