Idiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Can your events marketing staff pivot away from disaster toward success? For most event companies, the answer is mostly no. They have staffs that were
I have a few event launches under my belt, having been in the business for the past 28 years. Many elements of a launch are
The more attention you can commit to things, the more value you will derive. Unfortunately, it’s not a matter of awareness; attention spans are now
Many of my publisher clients offering events have found that one of the main hurdles they face when launching an event is the challenge of
The secret to success is the ability to stand in another person’s shoes. That’s particularly true if you are trying to do business with that
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of
Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
Imagine that you’ve missed another attendee goal for an event. Or, possibly worse, your attendee revenue number is short of the target. Why? Some