Brace Yourself for the Analytics Nightmare
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
People would prefer to engage in activity that preserves the status quo rather than pursue something new because the status quo is safer and proven.
To open the New Year, I am thrilled to get Michelle Bruno’s perspective on the experience of a decision-maker attendee. She’s a good friend and
I recently read an article in Convene which captured the mistakes that were made during a two-year effort to launch a content marketing event
Like many others, as a consumer I’ve come to pay attention to my email inbox in terms of what attracts me to open a message
Are you sick of hearing that technology or some silver bullet is going to turn your event around? Sure there are some tools and processes
Many years ago, I was hired as a ‘secret shopper’ by a large conference company that did not feel it was ‘gelling’ with its audience
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that