Gratitude is one of your biggest sales tools
Most of the sales people who I know have lots of confidence. With some, it might even border on arrogance. Confidence is a critical attribute
Most of the sales people who I know have lots of confidence. With some, it might even border on arrogance. Confidence is a critical attribute
While on a recent a business trip, I continued reading a book, The Magic of Thinking Big, that I had first started reading a number
As it turns out, creating an event blueprint is pretty simple – at least in theory. These are the key components: Idea You need
The secret to success is the ability to stand in another person’s shoes. That’s particularly true if you are trying to do business with that
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
I recently read an article in Convene which captured the mistakes that were made during a two-year effort to launch a content marketing event
There’s been considerable discussion in recent years regarding the imminent replacement of many elements of the labor force with robots. The proposition got me thinking