Whose Attention is the New Currency?


The more attention you can commit to things, the more value you will derive. Unfortunately, it’s not a matter of awareness; attention spans are now shorter than ever and paying attention is a challenge. With the many information inputs available, people are easily distracted in ways that interfere with the focus needed to understand what they are seeing.

 

What’s the impact? You are making decisions with ‘shallower’ information than before. Thus, the chance of making a bad decision is proportionately greater.

 

Let’s look at this “attention economy” differently: as a way to create competitive advantage. How about this? I challenge you to find ways to devote more attention to the things that are important, assuming you can distinguish between what’s important and what’s not. That means avoiding the often guilty pleasure of distractions. A complementary skill would be to train yourself to focus on a fewer number of things. That could mean you are spending less time overall, but a getting the bonus of making better decisions.

 

How do you put yourself in such a ‘resource-rich’ position?

 

Put away the phone, turn off internet access, and do something in disconnected mode. Change things up by finding opportunities to do things in completely different ways. Maybe it’s having a business meeting outside while walking around the block or your office campus. Or perhaps it’s reading a book that has nothing to do with your day to day work activities, but gives you a perspective that extends beyond the here and now. Meditate. Find ways to force yourself to pay attention to (or think about) something without distractions for 5, 10, or 15 minutes.

 

Try it for a week and see if your attention span is longer and, as a result, your understanding is deeper. Having done some of these things myself, I’ve certainly seen huge improvement…..

 

Extra Credit articles on the Attention Economy:

https://www.huffingtonpost.com/entry/attention-is-the-new-currency_us_58ef947ee4b04cae050dc526

https://www.cuinsight.com/attention-is-our-new-currency-pay-attention-to-what-matters-most.html

https://www.hrchitects.net/attention-new-currency/

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